Soft glam is a term that’s used a lot in beauty circles, but as we saw at Alaïa’s spring/summer 2024 haute couture show in Paris on Monday, there is soft glam, and then there is Pat McGrath soft glam. While the look was uniform in that the focus was cashmere-smooth, luminous skin throughout, the beauty brief was very much to highlight each model’s individual beauty at the same time. “At Alaïa couture this season, the make-up is soft and luxurious,” McGrath told Vogue. “It’s a true celebration of the models’ individual beauty, which we’re then enhancing with naturally radiant skin and exquisitely perfected features.”
McGrath and her team worked tirelessly to prep and prime the models’ skin, ready for meticulous application of flawless base products. “We start with amazing skincare, prepping the skin with the Divine Skin: Rose 001 The Essence,” explained McGrath. “Then we perfect the skin with the Skin Fetish: Sublime Perfection Foundation, Concealer and Setting Powder.” The show was also an opportunity for the make-up guru to put her newest product to use: Sublime Perfection Blurring Under-Eye Powder in Baby Pink. “Launching in March, this new shade of our bestseller helps neutralise dark shadows and brighten under the eyes, pulling the skin together in a really beautiful way,” said McGrath.
Pat McGrath Labs Divine Skin: Rose 001 The Essence
£81
Sephora
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
£36.60
Sephora
Pat McGrath Labs Skin Fetish: Sublime Perfection Concealer
£30
Cult Beauty
Pat McGrath Labs Skin Fetish: Sublime Perfection Setting Powder
£43
Look Fantastic
Pat McGrath Skin Fetish: Sublime Perfection Blurring Under-Eye Powder
£30
Cult Beauty
As for the rest of the face, McGrath opted for touches of low-key luxury. “For the rest of the make-up, the beauty is in all the little details,” McGrath said. Eyes were softly sculpted with warm taupe shades from the Mothership I: Subliminal Palette to add gentle definition, and lashes that were coated but not cloaked in Dark Star Mascara at the roots only. For lips, McGrath opted for the subtlest of sheens. “To finish the look, lips are topped with Lip Fetish Sheer Colour Balm, leaving them beautifully nude and hydrated.”
Pat McGrath Labs Mothership I: Subliminal Palette
£119
Sephora
Pat McGrath Labs Dark Star Mascara
£29
Cult Beauty
Pat McGrath Labs Lip Fetish Sheer Colour Balm
£35
Look Fantastic